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#Ad manager how to
#Ad manager download

Why? Because Facebook will take a minute to learn about your audience. Your choice depends on your objectives just remember that you can’t edit this after you create your ad set.įor new campaigns, we recommend you set a small budget to start. In contrast, Lifetime Budget is the total amount that Facebook can spend over the ad’s entire run period. This amount may be over or under the exact amount day by day, depending on the ad opportunity. With a Daily Budget, Facebook will, on average, spend up to the amount you specify each day the ad is running. That’s it! Select your objective and name the campaign. Store traffic: Boost ads for people near your store or business location.Product catalog sales: Showcase a variety of products to boost sales (mainly e-commerce).

#Ad manager download

Conversions: Drive action on your website (e.g., download a whitepaper, sign up for a trial, call a number, make a purchase).

Messages: Engage with current or likely customers on Messenger, Instagram Direct messages, WhatsApp.

Lead generation: Collect business leads collect information from people interested in your product (e.g., with a newsletter sign-up form).

Video views: Get your video ad seen by people most likely to watch it.

App installs: Serve your ad to people most likely to go to your business’ app.

Engagement: Reach users likely to engage with a post.

Traffic: Send people somewhere (e.g., website, app, Facebook event).

Reach: Show your ads to the maximum number of people.

Local awareness: Like brand awareness, but in a particular geographic area.

Brand awareness: Show your ads to people who are most likely to remember them.

So which business goal aligns with the objective types?

This image will ground you in the Facebook Ads Hierarchy: It’s more important right now to understand precisely where Facebook Ads Manager sits in the big picture of your Facebook ad game. The tool has other cool features that let you customize your ad strategy, but I won’t overwhelm you with that upfront. You can use the tool to view, change, and analyze all components of your Facebook advertising. What is Facebook Ads Manager?Īds Manager is the command center for Facebook Ads.

#Ad manager how to

This blog walks you through the whole process, covering the basics of setting up and navigating a Facebook Ads Manager account, so you can get in front of an audience that cares about you.Īs a bonus, we’ll also tell you how to create Facebook ads and use the Facebook Ads SocialPilot features to simplify things even further. The good news is that Facebook Ads Manager isn’t as challenging to set up as you thought it to be. Without a good Facebook ads strategy, you miss out on a potential 2.89 billion monthly user audience on Facebook. While organic posts are a no-brainer, managing ads needs some fine-tuning. Mostly because they are unable to incorporate the power of ads with organic posts. Some even claim that the organic reach is dead, and ever-changing algorithms can blow you out of the game altogether.Ĭaught up in a dilemma, marketers often include the platform in their arsenal, but soon their plans go haywire with little output. It has an extensive user base that’s comparable to a mid-size country’s population.īut many marketers have felt the burn of this intricate platform. It is an established fact that Facebook is the ultimate lord of social media.